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BARCELONA CREATES BRAND TO ATTRACT MORE HEALTH TOURISM

A group of Barcelona hospitals and medical centres have joined the city's tourism consortium and the Catalan Government to create the brand Barcelona Medical Destination, aimed at promoting Barcelona and Catalonia as an international destination of excellence for medical treatment. The private hospitals involved in the new project are part of one of the two pioneer organizations in promoting medical tourism in Catalonia. (Barcelona Medical Centre (BCM) and Barcelona Medical Agency (BMA) )

The Generalitat of Catalonia and Barcelona Tourism Boost the ' Barcelona Medical Destination '. It is the first brand of joint promotion that starts and aims to promote Barcelona and the Autonomous Community as destinations for medical tourism with high added value internationally. Gaspart: 'One of the main beneficiaries of this program will be Barcelona's own'. During the presentation, the Minister of Enterprise and Employment, Felip Puig, explained that "this initiative is an example of the amount of effort being made ​​to position Barcelona and Catalonia in the world. " He states that "good cooperation between the public and private sectors will allow Barcelona and Catalonia are in the first division of global medical tourism ". Also remember that the project "has been possible because there is talent, there are centers of excellence and because we have a vocation for tourism has enabled us to move from tourism 'sun and beach' smart specialization in Tourism ". The Generalitat and Barcelona Tourism especially appreciate the strategic importance of this tourist segment, which provides a level of income between three and four times higher than average.

In this regard, President of Tourism of Barcelona, ​​Joan Gaspart, stresses that " the train does not stop Tourism and never stop, "while emphasizing that" one of the main beneficiaries of this program will own Barcelona ". Currently, around 20,000 foreign citizens travel to Catalonia annually to receive treatment at one of the private hospitals taking part in the initiative. The aim of the new proposal is to increase this by 20% in two years.

Right now, patients in Russia and Eastern Europe are those that choose Barcelona as a destination for health, but there are other emerging markets, such as the Persian Gulf and North Africa, and others that want to strengthen such as the European Union and Latin America, says BMA Secretary General, Antonio Arias. Medical Destination Barcelona this year will have 300,000 euros (200,000 Tourism in Barcelona and the Catalan Tourism, and the rest of BMA and BCM) to promote international trade in conferences and seminars. The first appointments will be in Washington, Moscow and Dubai.

08 Jan 2016

BARCELONA CREATES BRAND TO ATTRACT MORE HEALTH TOURISM

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